Fashion growth studio, positioning and presenting stories and values we connect with to the market. We help ambitious designers & brands to share their vision, story and work with the world through a range of tailored services. Contact our team for a consultation.

• Brand and Target Market Positioning
• Wholesale Strategy & Seasonal Critical Paths
• Collection Merchandising, Range and Lookbook Development & Pricing Structure
• Developing Marketing & Collaboration Partnerships
• Agency Representation
• Brand Consulation
• Showroom Services
• Territory store visits, training & support
• Brand Image Building & Art Direction
• Retail Research and Solution Delivery
• Brand Activations & Events
• Event Support and Management

Located at the corner of rue de Cléry and rue Réaumur, at the exit of the Metro Sentier. The facade of our exceptional first showroom is made up of two entrances, and eleven stainless steel windows.

With over 400 square metres of floorspace, the interior has been renovated in line with the stainless-steel elements of the front and of the seventies spiral staircase, one of the centrepieces of this space. The light provided by the multitude of windows is reinforced by a ceiling height of more than four metres both on the ground floor and lower ground.

101 Rue Reaumur, Paris, 75002

Consisting of a ground floor of 170 sqm. and a basement of 60 sqm, our second showroom, 23 Rue du Sentier, sits only a few minutes walk from our first, just west of The Marais.

The interior boasts a clean industrial decor, white stone walls from the Marais blend seamlessly with an urban aesthetic provided by red and ochre brick. The space is flooded by natural light thanks to it’s impressive thirty-five square metre glass skylight and two large front facing windows.

23 Rue du Sentier, Paris, 75002

We operate a full-time brand activation and retail space in East London. The three floor venue is available to hire for shoots, product launches, installations, community events, and creative takeovers. Please contact us to request more information.

Our modular London Fields space, designed in collaboration with Max Radford, is available to act also as a Gallery. The industrial makeup providing a unique backdrop to varying mediums. Exhibitions may be held over a given period, subject to availability.

Best agency in the world. Awaykin have been pivotal in helping us grow the brand and actualise our vision and philosophy in greater detail. Their approach to industry communication is responsive, considered and gentle, which has resulted in meaningful relationships with the right wholesale and industry partners for our brand. Wholesale is a cornerstone to our business, but we have no worries leaving it in Awaykin's experienced and capable hands.

Awaykin feels like part of the extended Story mfg. family and have been integral in our growth as a company. We’ve probably more than tripled our turnover since we started working together and have found comfort in the knowledge we can rely on them to do what’s in our best interest when it comes to growing our wholesale business and raising our profile. Wholesale it seems is something of a dark art - often a mix of communication, PR, sales and networking and Awaykin seem to have a special recipe. Personally I feel very proud knowing our wholesale customers are getting the full story of our brand and values when they take an appointment, and they absolutely aren’t getting a hard sale. In short Awaykin give our craft-focused business a crafted service and the hard work is evident in our success so far.