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Fashion growth studio positioning and presenting stories and values we connect with to the market.

We help ambitious designers & brands to share their vision, story and work with the world through a range of tailored services.

Contact our team for a consultation.




Find Us


London Showroom
Unit 5, 39 Gransden Avenue
London
E8 3QA

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Paris Showroom
101 Rue Reaumur
75002
Paris

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New York Showroom
Hudson Yards Studio
450 W 31st Street, 9th FL
10001
New York

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Services


  • Brand and Target Market Positioning
  • Wholesale Strategy 
  • Agency Representation
  • Brand Consulation 
  • Showroom
  • Territory store visits, training & support.
  • Pricing Structure
  • Seasonal Critical Paths



Testimonials


Best agency in the world. Awaykin have been pivotal in helping us grow the brand and actualise our vision and philosophy in greater detail. Their approach to industry communication is responsive, considered and gentle, which has resulted in meaningful relationships with the right wholesale and industry partners for our brand. Wholesale is a cornerstone to our business, but we have no worries leaving it in Awaykin's experienced and capable hands.

— Bleue Burnham 



Awaykin has not only helped us grew our wholesale business through their world-wide network with retailers as well as their deep knowledge, but also helped us build stronger relationships with our clients. Since we started working with them, our business has been growing quickly and stately! What I value most in Awaykin is their ways of approaching, communicating and building relationships with their partners in a very human way. Yes digitalisation is so important in fashion but we  must not forget that we are all human!

— Carne Bollente



Awaykin feels like part of the extended Story mfg. family and have been integral in our growth as a company. We’ve probably more than tripled our turnover since we started working together and have found comfort in the knowledge we can rely on them to do what’s in our best interest when it comes to growing our wholesale business and raising our profile. Wholesale it seems is something of a dark art - often a mix of communication, PR, sales and networking and Awaykin seem to have a special recipe. Personally I feel very proud knowing our wholesale customers are getting the full story of our brand and values when they take an appointment, and they absolutely aren’t getting a hard sale. In short Awaykin give our craft-focused business a crafted service and the hard work is evident in our success so far.

— Story MFG



Awaykin have been fantastic since we started working with them in 2020. The way they work suits us perfectly, casual, fun and friendly, but also very professional, they work really hard for the brands they represent. The whole team is ace, it feels like working with friends and we always look forward to hanging out with them. We were relative outsiders to the fashion industry, so feel lucky to have found an agency with an approach that fits ours. They are incredibly thorough with forecasting and feedback, and make solid use of any data or connections they have access to.
Most importantly they really understand the brand, which means they’re great at communicating our story and product to buyers, and know where to place us in the market.

— Heresy



If you're not working with the brilliant and professional team over at Awaykin you're missing a trick! They've been a key part of developing and building SOCKSSS across several international markets, while adding that much needed human touch which is often overlooked in todays technological driven society. Whether it's an independent or global department store they take the time to understand both your brand and business while taking into consideration all parties involved for a successful long-term business. We wouldn't be doubling our sales season after season without them and that takes a combination of friendship, experience and magic!

— Socksss


Working with the incredibly friendly & supportive team at Awaykin has been a real blessing for Good Morning and I couldn't recommend their services enough. Although what we offer as a label is quite specific, I'm very grateful for the way in which Awaykin has been able to quickly introduce our unique items & messages to a wider audience of receptive souls - especially in such a short space of time. Their keen, mindful & genuine understanding of the label, combined with their patience and guidance, has offered a valuable & supportive platform, in which to help Good Morning grow in a sustainable & organic way. 


— Good Morning Tapes



Shrimps have had the pleasure of working with Awaykin for many years now and their genuine understanding and passion for the brand is always refreshing, showing they are true ambassadors not simply “salespeople”. Awaykin’s extensive knowledge of the fashion retail sector enables them to offer invaluable insight into market trends and directions and their ability to build long-lasting relationships with brands and retailers alike has allowed our wholesale business to grow from strength to strength. Furthermore showing our collections in their Paris showroom has been key in increasing our exposure and has allowed us to maintain a presence within international markets. It has been a joy working with PA and the team and we couldn’t recommend them enough.

— Shrimps




Contact Us


Email: info@awaykin.co.uk
Instagram: @awaykin
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